How to Expand Your Business to Business E-Commerce From One-To-One Selling to One-To Many

It’s one thing selling to a big corporate when you work for a big corporate, and quite another when you work for yourself. You may be out there selling your business, but you also have to fulfill those orders, build relationships with clients, look after the books and take on numerous other responsibilities. One-on-one selling may get you some clients. But it won’t get you enough clients to grow your business successfully. You need to be selling one-to-many.

If your dream for growing your business includes selling to large corporates, then at some point you will realise that you can’t do everything. You can spend your time sending out business proposal samples and following up with clients, but if you are only doing this one-on-one, that means you can only get in one client at a time. I’m pretty sure that’s not the level of success you have in mind. Not if you dream of selling to big corporates. That’s why you need to change your approach to selling. It is possible to sell to many corporates with the exact same resources you have now. It’s just a case of getting systems in place and changing your approach to prospecting.

More important than a Business to Business Website

Some entrepreneurs get caught up in technology, developing blogs and websites before they’ve even started to develop their business. These things are certainly important but there are hundreds of thousands of websites out there. Do you really have the time and money to invest in the search engine optimisation that it takes to get your website visible? Isn’t there an easier way to become visible to your clients? When I started out I didn’t even have a website. I didn’t have an email newsletter either. Most of my inquiries came in by phone. But the best part was I wasn’t having to cold call or send out introductory letters to get those enquiries. So how did I do it?

I made myself visible to people I knew would benefit from what I had to offer. I knew that people would contact me if they thought I was an expert that could assist them. So I created a marketing system that helped me to get my name out there.

I invested in sales and marketing. Yes there were many more talented and experienced people out there, but I was the one winning the contracts. This was because I invested time and money to develop my sales system.

I made getting clients a priority. Many people think that if they develop themselves and just are the best in their field their business will be a success. However, this is not always the case. You will only have a business if you have clients, lots of clients. You need to focus your efforts on developing your client list even more than your professional talents.

• When I realised it was my system that made the difference to my business, I turned that into a tool I could use to grow my business even more. I realised this was a system that could work for anyone. It was one of the greatest assets I could pass on to my clients. I looked for opportunities to meet my clients changing needs.

Winning customers one at a time is hard work, and it’s time-consuming. But if you can market yourself to many clients at the same time then your chances of success are that much better. A good sales system can help you get your name out there. It can get people interested in what you have to offer. Most importantly it can get them calling you. Instead of cold calling, you can have prospects that are already pre-sold contacting you. Wouldn’t it feel great to be the go-to expert for business to business e-commerce? When you have a one-to-many sales strategy you can achieve that.